Studio Zorig

OWNERS ONLY 2020.July Tokyo, Japan
Interior design/Logo design/Graphic design

“OWNERS ONLY” is a retail and purchase store of luxury watch located in Okachi-machi Tokyo called as “Jewelry town”. This is the first store operated by PLACE OF PLAYS Co. Ltd., which handles overseas trading and apparel business. The shop design and branding was required to become the flag ship of business expansion for the company, which has wide business area in the United States, Hong Kong and Europe mainly. We purposely adopts stainless steel as a main material of the facade design, same as the exterior wall, for the main signage to differentiate it from decorated streetscape. The facade which controlled the visibility to be temperate, is a minimalistic landmark for only customers who seek a carefully selected watch. The interior and graphic design of the store are unite in original color that enhance the watch and raise its status. We used a mixture of gray and purple to create a calm and noble image. A combination of various textures and subtle difference of lighting color temperature has made special atmosphere.

2020.July OPEN


Location:Tokyo, Japan
Business form:Luxury watch store
Project type:Full renovation
Work in charge:Interior design,Logo design,Graphic design